We handled the challenge by taking the following steps:
- Conducting a comprehensive health check to ensure there were no errors on the website that would prevent articles from ranking highly.
- Collecting and analyzing data on direct and indirect competitors.
- Compiling a list of topics based on target audience’s interests and search requests.
- Preparing technical assignments for two articles (the topics were chosen by the client).
The client’s in-house editorial team wrote and published two articles based on our technical assignments - one in January of 2020, and the other one in February of 2020.