SEO is essential for a brand media. Developing and promoting a brand media through search engine optimization is a necessity, as it helps to:
- Understand what readers are interested in and cover their needs
- Rank higher and attract the target audience
- Improve behavioral metrics: dwell time, scroll reach, exit and recirculation rate.
Without SEO it will be much harder for a brand media to find its readers without wasting time and money.
So, here are some beliefs that prevent companies from developing brand media. They are truthful but still have set-offs.
❌ Developing a brand media is expensive.
✅ It pays off in the long term.
❌ A brand media takes a lot of time to start.
✅ It stays with the company forever: it can’t get blocked, as it happens with social media profiles.
❌ Developing a brand media requires an experienced team.
✅ You always can outsource or form a community around the brand.
❌ The results are complicated to evaluate.
✅ A brand media generates branded and organic traffic.
A brand media is a powerful tool for shaping the brand's image, attracting new customers, increasing their awareness and loyalty, and distinguishing the business from the competitors. However, you have to consider that launching a brand media requires significant resources, and it may not provide immediate results.